![]() When it comes to cost structure, it’s worth noticing: By September 2022, Spotify had grown into a 195 million premium subscriber base. Premium: Premium users get all the content on the platform, unlimitedly, without ads, and with premium features (like skipping songs in an unlimited way).By September 2022, Spotify had grown into a 273 million ad-supported user base. However, they are shown in advertising and have limited functionalities. Ad-supported: Free users get the service for free.Indeed, in terms of revenues and users, the business model can be broken down into two parts: It’s interesting to notice the two main components of Spotify’s business model. In Q3 2022, Spotify announced its financials and showed its key performance indicators. Understanding the logic of Spotify’s business model Spotify’s experimentation with monetizing the Metaverse.Podcasting as a key driver for future growth.Spotify during the economic slowdown (2022).Spotify during pandemic times (2020-2021).How licensing affects Spotify’s business model. ![]()
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